Get to know us.

As a family orientated small business, we believe it’s crucial to highlight the people behind the brand! Below are the stories from a whitty mother and a foodie daughter! Happy reading!

Annabelle (the foodie) graduated uni with a degree in product design and furniture in 2023.

While she enjoyed her degree, loved the people and was proud of her achievements along the way, maintaining focus was hard, pondering if she would’ve been better off picking something that boosted creative freedom.

As much as possible during her last year of uni, Annabelle attempted to keep up her love of drawing. The stress of her creative degree, caused her to fall out of love with her once favourite hobby, in its place a new creative outlet was born; always a foodie, her love of nibbling started opening up new possibilities; suddenly finding herself sharing reviews of local eateries and her own recipe creations.

Since then, Annabelle regularly shares on her foodie instagram to a small but mighty following. The passion for the edible world has inspired her to get back into quirky and whimsical drawing, bridging all her passions and teachings together with mum’s help!

Amanda (the pun master) has spent the majority of her career working within management in the medical manufacturing industry, always looking for ways to break away from the same old laborious routine, with dreams of opening her own shop.

COVID’s arrival allowed many, including Amanda the chance for a fresh start. Changing things completely: working outside with horses (a childhood love that was never forgotten) freeing her from the stress of managing people and stuffy office.

Fast forward to now! The opportunity to partner mother & daughter was too good to resist. Bringing together a dream and a passion to create products they are proud of.